
What does good onboarding look like in crypto today?
Not seed phrases. Not Discord chaos. Not bloated user flows built for devs.
In the final episode of Code, Clout & Crypto with our friends from Ontology, we explored how a new class of builders—from games like Farville and Clankermon to platforms like Farcaster and the Base app—are creating onboarding that feels like play.
Missed the previous episode? You can read it here:
Limone – Farville, Builder’s Garden
Samuel – Founder, developer at dTech
Matthew – Clankermon, Trivia, and more
Shipping on Farcaster is like shipping inside a chat with friends. Builders ship and iterate in real time. Instead of Discords or feature request forms, feedback happens in the feed itself. The app is the distribution.
Limone described the magic of this dynamic:
“Whatever you're building and shipping, you're shipping it on a public feed. That already gives you a channel to interact with your users.”
It’s not just a social graph—it’s a live testing environment for onchain creativity.
The panel didn’t shy away from the challenges of using incentives to grow. Everyone agreed: short-term boosts often come with long-term noise.
Matthew gave the sharpest take:
“You can light money on fire to make the chart go up. It'll do what you're looking for—but does it matter?”
Builders shared real examples—like bots flooding Farville leaderboards for weekly rewards—and emphasized the importance of aligning incentives with actual value creation. That means rewarding behaviors that build community, not extract from it.
One theme that stood out: onboarding gets better when identity is composable.
With Farcaster FIDs and public usage data, developers can start to answer questions like: Which users refer others who stick around? Who participates in events? Who contributes, not just consumes?
Matthew saw this as a huge opportunity:
“If you refer people and they stay—that should be worth more. There’s real value in sticky reputation.”
Samuel added that while the data already exists, the missing link is usability:
“We have all of the data laying there—just nobody makes it actionable.”
He called for someone to build tools that help developers identify power users, surface social signals, and plug into referral quality—not just raw numbers.
“There’s a huge opportunity for someone to crack open the mini app developer space... not with ads or CRM, but something new, built specifically for this layer of open data.”
Reputation, in this new model, isn’t just about what you’ve done. It’s about what your network does because of you.
The next wave of onboarding won’t be about getting crypto people into better products. It’ll be about getting everyone else into crypto without them realizing it.
Limone is watching Base closely:
“I'm excited to see how long it takes for Base to onboard net-new users—not just people migrating from Farcaster.”
Samuel is focused on turning user data into smarter outreach:
“What if you could actually predict who to onboard next based on who’s already active?”
And Matthew? He’s all-in on the rise of onchain entertainment—games, social experiences, and creative applications where every item, choice, and action is onchain by default.
“The entire game is just a massive web of incentives. Every item is something you own. Every choice you make incurs a cost and creates an outcome. That’s what onchain entertainment makes possible.”
For him, the excitement isn’t just about games—it’s about new economic layers for participation, co-creation, and culture. When you combine crypto, open social, and AI, you don’t just onboard people into crypto—you onboard them into a new kind of internet.
Catch the full replay on Spaces and browse earlier recaps at news.cryptosapiens.xyz
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16 comments
Tortoise has 100+ users who really love it. Does anyone familiar w consumer startups know what tends to happen after that? Just curious
Build for them. Ask for feedback, what they’d like to see on the app. Filter like a madman. Keep building. My conversation with some of the top builders here covered that and more. Planning a part2. Let me know what more you’d like to learn from them. https://news.cryptosapiens.xyz/making-the-internet-great-again
With zero user education, tokenomics, or a narrative — not much.
True
expansion!
Crypto has an onboarding problem. But that’s changing thanks to mini apps—playable, social, and unexpectedly intuitive onchain experiences In a recent conversation with @limone.eth @samuellhuber.eth and @matthewfox, the brains behind /farville /builders-garden /clankermon and dTech, we explored how Farcaster and Base are flipping traditional onboarding 💜 Mini apps remove friction by embedding apps inside familiar social flows 💜 Feedback loops are public and fast, allowing real-time iteration 💜 Incentives are being rethought to reward actual value creation "Onboarding with mini apps on Farcaster and the Base app is an introduction to a more interesting internet" - Matthew This isn’t just better UX. It’s cultural redesign. And it’s what crypto needs if we want to reach the next million users. Read the full recap in my newsletter https://news.cryptosapiens.xyz/making-the-internet-great-again
hellyeah 🔥
a hellyeah from hellno is all i could ask for
end of the week, spending my hellyeahs wisely on the best casts
Fire write up Thanks for having me humpty!
It was awesome chatting with you. We have to run it back soon.
anytime ✌️
Cultural redesign, I love how you put it. It feels like a shift and it's only just beginning. Nice to be here for it 🙌 🙌
thanks. it feels much bigger than a simple ux update.
Absolutely. More like a turning point
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