The Base App is taking on the attention economy—with ownership, upside, and community baked in.

At Base’s A New Day One event, the spotlight wasn’t just on product drops.

It was on creators—filmmakers, artists, and builders who’ve spent the last two decades turning the internet into what it is—without ever owning the upside.

That changes now.

This is the moment crypto becomes more than a tech stack. It becomes a creator stack. One where every post can earn, every follower becomes a collaborator, and every creator gets a real shot—no matter where they are in the world.

Here’s what we learned:

For years, creators made content on platforms they didn’t control—trading reach for revenue and exposure for equity they never got.

Cleo Abram, former Vox journalist turned independent creator, explained why she walked away from a big media job to launch her show, Huge If True on YouTube.

“I needed the kind of control and creative ownership I could only get if I made it myself.”

This theme echoed throughout the event: the shift from rented space to owned infrastructure.

With the Base app, that shift is no longer theoretical. And creators are the main character.

pplpleasr—Emmy-nominated artist, animator, and filmmaker—shared how onchain media gave her what tradmedia never could: funding, freedom, and community.

“As a digital artist, there weren’t many ways to monetize my work… until NFTs. Being onchain gave me the creative freedom and permanence that studios never could.”

With her crowdfunded, onchain film White Rabbit, she didn’t just bypass Hollywood. She built a community that shaped the story, voted on its direction, and got credited in the film.

This is what creator-owned media looks like.

In tradmedia, creators only earn when they hit scale—millions of views, brand deals, or ad revenue splits. The Base app flips that. It’s built around value exchange—real-time, creator-to-community.

Every post becomes instantly liquid. Value flows back to you and your supporters.

“If someone buys your post, you earn. And if it goes viral, both you and your fans—everyone who participated—earn from that upside.” — Aneri, Product Lead at Base

On other platforms, content gets you likes. On the Base app, it earns you real money.

You don’t need brand deals or a massive following. You just need a banger post and a few people who believe in you.

Gary Vee put it simply:

“The follower count has been decentralized. Now it’s the content that finds the audience.”

In this new era, the platform doesn’t own your distribution. You do. It’s portable. Programmable. Open.

And for the first time ever, your creative economy is as fluid as your imagination.

• Ownership is built in, not borrowed.

• Every post is monetizable.

• Every experience is remixable.

• The audience is global, not gated.

The next wave of creators won’t just go viral—they’ll own the network.

Welcome to a new internet. It's still day one.

Read our coverage of the "A New Day One" event and the launch of The Base App

🟦 Crypto just had its iPhone moment-and it's called the The Base App

📲 Base Enters a New Era: The App That Could Onboard the World At "A New Day One," Base didn't just launch a rebrand. It launched a movement. The event, led by Base creator Jesse Pollak and Coinbase CEO and co-founder Brian Armstrong, was a rally cry for a new internet-one where social networks are open, creators own their work, and crypto actually works for everyone.

https://news.cryptosapiens.xyz

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